To Design a Business-Generating Website, Consider These Key Visual Design Concepts

In today’s rapid-fire, ultra-saturated marketing environment, digital platforms rule—and the website is king. An organization’s website is both the most visible articulation of its brand as well as the statistically likely first touchpoint for new customers. In order to develop a website that capitalizes on all possible business generation opportunities, it’s important to consider two useful concepts from the visual design world: information architecture (IA) and user experience (UX).